What To Include In A PR Briefing DocumentBy Lucy Harris, Intern at Kai Communications PRs are often told by potential clients ‘I know what I don’t want, but I’m not sure what I do want’, which makes it rather hard for us PR’s! A PR brief is essential as it summarises and defines what you are trying to achieve in one...
By Alexandra Avram, Intern at Kai CommunicationsWhether you’re just starting out or you’ve been writing for years, securing a spot in the pages of a national newspaper detailing your client’s latest product or service, or elevating them as a thought leader, is an achievement many long for. However, getting your story published in large media outlets requires more than just...
How To Pitch To National Newspapers & 5 Top Tips!Lucy Harris, Intern at Kai Communications Learning the tricks of the PR trade can take time but it’s important to know how to get the attention of the press for all the right reasons. Here is a collection of top tips and information on how to pitch to national newspapers; looking at...
