What To Include In A PR Briefing DocumentBy Lucy Harris, Intern at Kai Communications PRs are often told by potential clients ‘I know what I don’t want, but I’m not sure what I do want’, which makes it rather hard for us PR’s! A PR brief is essential as it summarises and defines what you are trying to achieve in one...
By Alexandra Avram, Intern at Kai CommunicationsWhether you’re just starting out or you’ve been writing for years, securing a spot in the pages of a national newspaper detailing your client’s latest product or service, or elevating them as a thought leader, is an achievement many long for. However, getting your story published in large media outlets requires more than just...
By Alexandra Avram, Intern at Kai CommunicationsThe entrepreneurial landscape is ever-evolving and at the end of 2023 the UK had more than 5.6 million businesses, but starting a new business and making it succeed can be a difficult task. Start-ups play a significant role in the business landscape, but to thrive, start-ups need to differentiate themselves to take advantage of...
Why Storytelling Is An Increasingly Important Part Of Business Today By Lucy Harris, Intern at Kai Communications In the modern business environment competitiveness is at an all-time high and in a consumer-driven market every business is trying to have that edge, a new hook to draw audiences in. Something that is becoming increasingly important in business, which has already been around for...
Why Students Need To Do Marketing Internships & Why Employers Should Offer ThemBy Lucy Harris, Intern at Kai CommunicationsBenefits for the intern There are many ways students can gain valuable experience by participating in marketing internships. Students can benefit from the application of theoretical knowledge learnt through their studies to real-world situations, which helps bridge the gap between learning and industry practice. One study...
How Can Small Businesses Play Their Part During The Current Crisis?Naomi Ridgway, Intern at Kai Communications The last three years have had catastrophic repercussions for individuals, businesses and communities all across the world – particularly for those who were vulnerable pre-2020. How then, on top of the debris left from Covid, is the impending living crisis impacting those in the UK...
