By Maya Tsoar, Account Executive at Kai Communications. Being able to write an effective press release is key to getting PR coverage for a business or client, but the art of writing a good press release takes skill and practice. Your article can’t just appear as a form of free advertising dressed up as relevant content. There are few ground...
Kai Communications has enjoyed worked in collaboration with Dr Lynda Shaw for over eight years. We have helped create and drive traffic to Lynda’s new website, established platforms to facilitate future potential partnerships and alliances, and produced powerful PR campaigns that led to new business and brand awareness. One of our recent PR campaigns for Dr Lynda Shaw focuses on ‘how to...
Kai Communications secured 16 pieces of coverage for Dr Lynda Shaw about ‘Revenge Bedtime Procrastination’ in the space of two days and the story was featured by the likes of The Mail Online, Daily Mail, Australian News Review and Washington News Post. Dr Shaw explains what Revenge Bedtime Procrastination is: “It’s when we actively choose not to sleep to regain some sort of...
Our partnership with Serenity in Leadership aims to publicise and create awareness of Thom Dennis and his team by harnessing powerful marketing materials to effectively circulate the organisation’s core values including the need for harmonious, productive and equal workplaces where leaders and their team can collaborate effectively. One aspect of our long-term PR plan with Serenity in Leadership has focused on...
Over the past eight months Kai Communications has enjoyed developing a strong PR campaign for premier conflict resolution, culture integration and change specialists, Serenity in Leadership. Kai Communications has already generated over 90 pieces of coverage, across the HR, business, PA and diversity press in particular, as well as radio coverage.Kai Communications is now additionally supporting Serenity in Leadership to...
In the first two months of 2021 alone, cognitive neuroscientist, business psychologist, and change specialist, Dr Lynda Shaw has been featured in 54 publications, from the Independent to Health & Wellbeing magazine to AOL and MSN. The partnership between Kai Communications and Dr Lynda Shaw aims to publicise and create awareness of her brand, core values and the services she...
