What Psychology Can Teach Us About The Process of Successful Online Influencing In PR By Ella Darnell At the heart of PR lies the ability to successfully influence people when communicating. The digital world in which we live means that we must come up with ways reach our audience via our screens, whether that be through written, photographic or video communication. In the...
How To Pitch To National Newspapers & 5 Top Tips!Lucy Harris, Intern at Kai Communications Learning the tricks of the PR trade can take time but it’s important to know how to get the attention of the press for all the right reasons. Here is a collection of top tips and information on how to pitch to national newspapers; looking at...
Establishing Community: PR’s Role In A Post-Pandemic WorkplaceNaomi Ridgway, Intern at Kai Communications The working world encountered one of the greatest ever curveballs when the pandemic came into play almost three years ago now. And as life so often teaches us, with change, often comes great challenge. What are the communication challenges being faced by organisations in this ever-evolving working culture...
How Can Small Businesses Play Their Part During The Current Crisis?Naomi Ridgway, Intern at Kai Communications The last three years have had catastrophic repercussions for individuals, businesses and communities all across the world – particularly for those who were vulnerable pre-2020. How then, on top of the debris left from Covid, is the impending living crisis impacting those in the UK...
The Five Most Valued PR Skills By Lily Cowlishaw, Intern at Kai Communications. It goes without saying that to succeed in PR you need to be a good communicator and a good writer, however, there are many other skills that are highly valued in this sector. Here is what we think you need to make it in PR:- 1. Strategic...
By Emily Fellows, Intern at Kai Communications. PR and journalism have common goals to provide newsworthy, interesting information and be heard by their audiences on the same platforms, but from a PR perspective, building relationships with journalists can be difficult.Here are some of the things journalists tell us they would like PR’s to avoid: 1. Inaccurate information Information provided to journalists must...
